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The one time trio have almost doubled in numbers since 2005’s “Gods and Monsters”, and the augmentation of extra guitar, pianos and organs ease naturally into an already impressive sound. Opener ‘One Man Brawl’ is the clearest indication of this; singer Johnny Bramwell sneers his way through the sharp, snarling rocker. It’s an ideal start to proceedings, however the lasting effect is soon chopped down to size with the delicate ‘Chaperoned’. An effortless beauty of a song, tip toeing round anything remotely harmful before ascending into a melee of rousing euphony. Impressive start. There’s no sign of it letting up with the layered sombreness of ‘Ferris Wheels’, and painstaking emotional sentiments of ‘Down At The Front’. The album hints towards a sudden added dynamism within the direction of the band – whether that’s reliant on the literal growth of the group or not will become apparent in future releases, nevertheless it’s a noticeable progression. The mystique remains rooted as usual despite what is essentially a more polished production (‘Suddenly Strange’ being the only track teetering on the raw). Formidably authentic in its lyrics, this record is genuine and charming. It refuses to lay anything more on the table than what it has, it shows its hand and it does it with eloquence. It’s probably not the strongest set of tracks you’ll hear this year, but it could be the most honest. For a band reaching their fourth studio album, I Am Kloot create a satisfying mix of consistency and innovation. The furthered sound on “…Play Moolah Rouge’ lands in a dangerously artificial time for pop music, but there’s no facades here.